THE STORY BEHIND THE DESIGN
BE MODERN. BE CONFIDENT. BE BOLD.
About the Company
About the Jewelry
About the Founder, Alena Savera
About the Jewelry & Designs
Lena Vera is a lifestyle brand for Modern Girls who are ambitious, smart, social, fashion forward, and are always on the go. One of the goals of Lena Vera is to provide high quality, long lasting jewelry. Each hand-crafted product is made of durable plexi-glass, fade-resistant coatings, and anti-discoloring gold-filled chains and metals to ensure a high level of quality for each product. There are three lines of products: The Modern Collection, The Classic Collection, and The Contemporary Collection. The Modern Collection is a permanent line that is home to the Signature Lena Vera Look. The Classic Collection is the permanent line that is home to minimal, simple designs that compliment any outfit. The Contemporary Collection changes each season with the climate of the fashion industry.
About the Company History
Before Lena Vera, modern jewelry was hard to find. Designer, founder, and CEO Alena Savera searched for modern jewelry around the world, and discovered that the jewelry industry was dominated by expensive, low quality, and trendy products. After spending 3 months studying in Europe, Alena discovered a large gap in the global jewelry market, and made it her mission to create a jewelry line for the Modern Girl who is always on the go. After returning to the U.S. and her studies, Alena immediately began designing. It was her goal to create the go-to brand for hand crafted, high quality, modern jewelry that transitions easily from day to night. Alena, a passionate advocate for women in need, decided to donate a portion of all profits to Nepali women in need of safe access to an education. The mission of Lena Vera is to empower women around the world, to help women in need, and to encourage all girls feel modern, confident, and bold.
About the founder, Alena
Alena Savera is a 24 year old graduate of The University of Texas in Austin School of Architecture. She used her architectural knowledge in digital fabrication to produce jewelry during her fourth year of school and decided to pursue her dream of creating her own lifestyle brand. Alena is an outspoken advocate for women's issues and hopes to improve life for women in need around the world. Alena currently resides in Uptown Dallas, Texas.